Skip to content
Super Rice project is geared to guarantee stable yields while beefing up crops’ resistance against drought, flooding and diseases,” Li said.
“Thus, farmers are able to save a large amount of resources, such as fertilizers or irrigation water, to fight those issues,” he added.
The sustainability of the approach is welcomed by Philippine agricultural researchers and farmers, according to Jose
Yorobe, a consultant with the International Rice Research Institute in the Philippines. He attended a meeting in Beij
ing on Tuesday, along with dozens of representatives from participant countries, that marked the project’s conclusion.
“Because of climate change and population growth, developing countries are now pressured to increase rice prod
uctivity,” he said. “Some high-yield modern varieties are still vulnerable to inclement weather, pests and disease.”
ping via livestreaming services could completely and truly demonstrate the detailed infor
mation of overseas products to domestic consumers, and have gained wide popularity with the younger generation.
Zeng added that the consumers’ demands have become more p
ersonalized and diversified. “They have higher requirements for high-quality and cost-effe
ctive products, which brings out huge opportunities for cross-border e-commerce industry.”
It is noteworthy that the post-90s generation favor niche
and designer brands, and also are addicted to livestreaming videos, Zeng said.
Founded in 2010, Ymatou is a consumer-to-consumer or C2C marketplace engaged in cross-border e-commerce.
By the end of the second quarter in 2018, the site had about 50 million users and hired more than 60,000 overseas buyers in 83
countries including the United States, the United Kingdom, Japan, South Korea and Australia.