上海千花坊

Jobs had already been canvassing academics to ask what

Jobs had already been canvassing academics to ask what their workstation needs were. It was something he had been interested in since 1983, when he had visited the computer science department at Brown to show off the Macintosh, only to be told that it would take a far more powerful machine to

do anything useful in a university lab. The dream of academic researchers was to have a workstation that was both powerful and personal. As head of the Macintosh division, Jobs had launched a project to build such a machine,

which was dubbed the Big Mac. It would have a UNIX operating system but with the friendly Macintosh interface. But after Jobs was ousted from the Macintosh division, his replacement, Jean-Louis Gassée, canceled the Big Mac.

Jobs and Sculley would talk dozens of times a day in the early months of their relationship. “Steve and I became soul mates, near constant companions,” Sculley said. “We tended to speak in half sentences and phrases.” Jobs

flattered Sculley. When he dropped by to hash something out, he would say something like “You’re the only one who will understand.” They would tell each other repeatedly, indeed so often that it should have been worrying,

how happy they were to be with each other and working in tandem. And at every opportunity Sculley would find similarities with Jobs and point them out:

We could complete each other’s sentences because we were on the same wavelength. Steve would rouse me from sleep at 2 a.m. with a phone call to chat about an idea that suddenly crossed his mind. “Hi! It’s me,” he’d

harmlessly say to the dazed listener, totally unaware of the time. I curiously had done the same in my Pepsi days. Steve would rip apart a presentation he had to give the next morning, throwing out slides and text. So had I as I

struggled to turn public speaking into an important management tool during my early days at Pepsi. As a young executive, I was always impatient to get things done and often felt I could do them better myself. So did Steve.

Sometimes I felt as if I was watching Steve playing me in a movie. The similarities

were uncanny, and they

were behind the

amazing symbiosis

we developed.

0755tp.cn

From his father Jobs had learned that a hallmark

From his father Jobs had learned that a hallmark of passionate craftsmanship is making sure that even the aspects that will remain hidden are done beautifully. One of the most extreme—and telling—

implementations of that philosophy came when he scrutinized the printed circuit board that would hold the chips and other components deep inside the Macintosh. No consumer would ever see it, but Jobs

began critiquing it on aesthetic grounds. “That part’s really pretty,” he said. “But look at the memory chips. That’s ugly. The lines are too close together.”

argued that he would always have a chance to study, but only one chance to work on the Mac. On his own, he decided to design a calculator for the computer. “We all gathered around as Chris showed the calculator to Steve and then held his breath, waiting for Steve’s reaction,” Hertzfeld recalled.shlf419

Jobs even tried to reengage Wozniak. “I resented the fact that he had not been doing much, but then I thought, hell, I wouldn’t be here without his brilliance,” Jobs later told me. But as soon as Jobs was starting to get himqinpad
shlf419

interested in the Mac, Wozniak crashed his new single-engine Beechcraft while attempting a takeoff near Santa Cruz. He barely survived and ended up with partial amnesia. Jobs spent time at the hospital, but when Wozniak recoveredqinpad
shlf419

he decided it was time to take a break from Apple. Ten years after dropping out of Berkeley, he decided to return there to finally get his degree, enrolling under the name of Rocky Raccoon Clark.

In order to make the project his own, Jobs decided it should no longer be code-named after Raskin’s favorite apple. In various interviews, Jobs had been referring to computers as a bicycle for the mind; the ability of humans toqinpad
shlf419

create a bicycle allowed them to move more efficiently than even a condor, and likewise the ability to create computers would multiply the efficiency

oftheir minds. So one day Jobs decreed that henceforth the Macintosh should be known instead as the Bicycle. This did not go over well. “Burrell and I thought this was the silliest thing we ever heard, and we simply refused to

use the new name,”

recalled Hertzfeld.

Within a month

the idea was dropped.

www.chaonz.cn

At the calligraphy class he had audited at Reed, Jobs learned to love

At the calligraphy class he had audited at Reed, Jobs learned to love typefaces, with all of their serif and sans serif variations, proportional spacing, and leading. “When we were designing the first Macintosh computer,

it all came back to me,” he later said of that class. Because the Mac was bitmapped, it was possible to devise an endless array of fonts, ranging from the elegant to the wacky, and render them pixel by pixel on the screen.

numbers produces a sequence of perfect squares (for example, 1 + 3 = 4, 1 + 3 + 5 = 9, etc.). Hertzfeld recalled that when Atkinson fired up his demo, everyone was impressed except Jobs. “Well, circles and ovals are good,” he said, “but how about drawing rectangles with rounded corners?”

simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.”

Jobs felt that design simplicity should be linked to making products easy to use. Those goals do not always go together. Sometimes a design can be so sleek and simple that a user finds it intimidating or unfriendly to navigate.

“The main thing in our design is that we have to make things intuitively obvious,” Jobs told the crowd of design mavens. For example, he extolled the desktop metaphor he was creating for the Macintosh. “People know how to

deal with a desktop intuitively. If you walk into an office, there are papers on the desk. The one on the top is the most important. People know how to

switch priority. Part of the reason we model our computers on metaphors like the desktop is that we can leverage this experience people already have.”

Speaking at the same time as Jobs that Wednesday afternoon, but in a smaller seminar room, was Maya Lin, twenty-three, who had been catapulted into fame the previous November when her Vietnam Veterans Memorial was

dedicated in Washington, D.C. They struck up a close friendship, and Jobs invited her to visit Apple. “I came to work with Steve for a week,” Lin

recalled. “I asked him, ‘Why do computers look like clunky TV sets? Why don’t you make something thin? Why not a flat laptop?’”

Jobs replied that this

was indeed his goal,

as soon as the

technology was ready.

bailuhu.net

He was leaning on an Apple II and looking directly into

He was leaning on an Apple II and looking directly into

the camera with the mesmerizing stare he had picked

up from Robert Friedland. “When Steve Jobs speaks,

 

it is with the gee-whiz enthusiasm of someone who

sees the future and is making sure it works,”

the magazine reported.

 

for a while. His confidence improved and his feelings of inadequacy were reduced.”

Jobs came to believe that he could impart that feeling of confidence

to others and thus push them to do things they hadn’t thought possible.

 

Holmes had broken up with Kottke and joined a religious cult in San

Francisco that expected her to sever ties with all past friends. But Jobs

rejected that injunction. He arrived at the cult house in his Ford Ranchero

 

one day and announced that he was driving up to Friedland’s apple farm

and she was to come. Even more brazenly, he said she would have to drive

part of the way, even though she didn’t know how to use the stick shift.

 

“Once we got on the open road, he made me get behind the wheel, and he

shifted the car until we got up to 55 miles per hour,” she recalled.

 

“Then he puts on a tape of Dylan’s Blood on the Tracks, lays his head

in my lap, and goes to sleep. He had the attitude that he could do anything,

and therefore so can you. He put his life in my hands. So that made me

 

do something I didn’t think I could do.”

It was the brighter side of what would become known as his reality

 

distortion field. “If you trust him, you can do things,” Holmes said.

“If he’s decided that something should happen,

 

then he’s just going to make it happen.”

Breakout

One day in early 1975 Al Alcorn was sitting in his office at Atari when Ron Wayne burst in.

“Hey, Stevie is back!”

he shouted.

“Wow, bring him on in,”

Alcorn replied.

sl1818.com

according to Alcorn, “and this was Steve’sfirst impression

according to Alcorn, “and this was Steve’s

first impression of how things got done.

Nolan was never abusive, like Steve

 

sometimes is. But he had the same driven

attitude. It made me cringe, but dammit,

it got things done. In that way Nolan

was a mentor for Jobs.”

 

“I would rather let it pass,” he said when I pressed the point.

“It’s not something I want to judge Steve by.”

 

 

He confirmed his memory with Nolan

Bushnell and Al Alcorn. “I remember

talking about the bonus money to Woz,

 

and he was upset,” Bushnell said. “I said yes,

there was a bonus for each chip they saved,

and he just shook his head and

then clucked his tongue.”

 

In addition to their interest in computers,

they shared a passion for music.

“It was an incredible time for music,”

 

 

Jobs recalled. “It was like living at a time when

Beethoven and Mozart were alive. Really. People

will look back on it that way. And Woz and I were

 

deeply into it.” In particular, Wozniak turned Jobs

on to the glories of Bob Dylan.

 

“We tracked down this guy in Santa Cruz who put

out this newsletter on Dylan,” Jobs said. “Dylan

taped all of his concerts, and some of the people

 

around him were not scrupulous, because soon

there were tapes all around. Bootlegs of everything.

And this guy had them all.”

 

Hunting down Dylan tapes soon became a joint

venture. “The two of us would go tramping through

San Jose and Berkeley and ask about Dylan bootlegs

 

and collect them,” said Wozniak. “We’d buy brochures

of Dylan lyrics and stay up late interpreting them.

Dylan’s words struck chords of creative thinking.”

 

Added Jobs, “I had more than a hundred hours,

including every concert on the ’65 and ’66 tour,”

the one where Dylan went electric. Both of them

 

bought high-end TEAC reel-to-reel tape decks.

“I would use mine at a low speed to record many

concerts on one tape,” said Wozniak.

 

Jobs matched his obsession:

“Instead of big speakers I bought a pair

of awesome headphones and would just

 

lie in my bed and listen to that stuff for hours.”

Jobs had formed a club at Homestead High to

put on music-and-light shows and also play

 

pranks. (They once glued a gold-painted toilet

seat onto a flower planter.) It was called the

Buck Fry Club, a play on the name of the principal.

 

Even though they had already graduated, Wozniak

and his friend Allen Baum joined forces with Jobs,

at the end of his junior year, to produce a farewell

 

gesture for the departing seniors. Showing off the

Homestead campus four decades later, Jobs paused

at the scene of the escapade and pointed. “See that

 

balcony? That’s where we did the banner prank that

sealed our friendship.” On a big bedsheet Baum had

tie-dyed with the school’s green and white colors,

 

they painted a huge hand flipping the middle-finger

salute. Baum’s nice Jewish mother helped them draw

it and showed them how to do the shading and

 

shadows to make it look more real.

“I know what that is,” she snickered. They devised a

system of ropes and pulleys so that it could be

 

dramatically lowered as the graduating class

marched past the balcony, and they signed it

“SWAB JOB,” the initials of Wozniak and Baum

combined with part of Jobs’

s name. The prank
became part of school
lore—and got Jobs
suspended one more time.
www.bijibenweixiu.com

Next day at court he said, “Luoyang is deserted and cannot

was almost five years older than Jobs and far more
knowledgeable about electronics. But emotionally and socially he was still a high school geek.

While a student in McCollum’s class, Jobs became friends with a graduate who was the teacher’s
all-time favorite and a school legend for his wizardry in the class. Stephen Wozniak, whose younger
brother had been on a swim team with Jobs,

 

the adviser expounded the meaning thus: “The virtue of Han was fire; your element is earth. Xuchang is under the influence of earth, and so your fortune depends on getting there. Fire can overcome earth, as earth can multiply wood. Dong Zhao and Wang Li aGREe, and you have only to hide your time.”

  So Cao Cao made up his mind.

  Next day at court he said, “Luoyang is deserted and cannot be restored, nor can it be supplied easily with food. Xuchang is a noble city, resourceful and close to Luyang, which is a grain basin. It is everything that a capital should be. I venture to request that the court move thither.”

  the Emperor dared not oppose and the officials were too overawed to have any independent opinion, so they chose a day to set out. Cao Cao commanded the escort, and the officials all followed. When they had traveled a few stages they saw before them a high mound and from behind this there arose the beating of drums.

  then Yang Feng and Han Xian came out and barred the way. In front of all stood Xu Huang, who shouted, “Cao Cao is stealing away the Emperor!”

  Cao Cao rode out and took a good look at this man. He seemed a fine fellow; and in his secret soul Cao Cao GREatly admired him, although he was an enemy. then Cao Cao ordered Xu Chu to go and fight Xu Huang. The combat was battle-ax against broadsword, and the two men fought more than half a hundred bouts without advantage to either side. Cao Cao then beat the gongs and drew off his troops.

  In the camp a council was called. Cao Cao said, “The two rebels themselves need not be discussed; but Xu Huang is a fine general, and I was unwilling to use any GREat force against him. I want to win him over to our side.”

  So they represented to the Emperor that they wished to pursue the rebels, and under this excuse withdrew their army and camped at Daliang.

  One day the Emperor sent to summon Cao Cao to audience. The messenger was called in. Cao Cao noticed that the messenger looked remarkably well and could not understand it seeing that everyone else looked hungry and famine stricken.

  So Cao Cao said, “You look plump and well, Sir, how do you manage it?”

  “Only this: I have lived meager for thirty years.”

  Cao Cao nodded, “What office do you hold?”

  “I am a graduate recommended for filial piety and honesty. I had offices under Yuan Shao and Zhang Yang, but came here when the Emperor returned. Now I am one of the secretaries. I am a native of Dingtao, and my name is Dong Zhao.”

  Cao Cao got up from his place and crossed over, saying, “I have heard of you. How happy I am to meet you!”

  then wine was brought into the tent, and Xun Yu was called in and introduced. While they were talking, a man came in to report that a party was moving eastward. Cao Cao ordered to find out whose people these were, but Dong Zhao knew at once.

  “they are old leaders under the rebels, Yang Feng and the White Wave General Han Xian. They are running off because you have come, Illustrious Sir!”

and that’s what
I wanted to be. I was way
too shy ever to be a
business leader like Steve.”
www.jiaoan8.com

“If you hold a mere magistrate in such honor then I simply

“If you hold a mere magistrate in such honor, then I simply withdraw,” said Yuan Shu.

“Is a word enough to defeat a grand enterprise?” said Cao Cao.

then he told Gongsun Zan to lead the three brothers back to their own camp, and the other chiefs then dispersed. That night Cao Cao secretly sent presents of meat and wine to soothe the three after this adventure.

When Hua Xiong’s troops straggled back and told the story of defeat and death, Li Ru was GREatly distressed. He wrote urgent letters to his master who called in his trusted advisers to a council.

  Li Ru summed up the situation, saying, “We have lost our best leader, and the rebel power has thereby become very GREat. Yuan Shao is at the head of this confederacy, and his uncle, Yuan Wei, is holder of the office of Imperial Guardianship. If those in the capital combine with those in the country, we may suffer. Therefore we must remove them. So I request you, Sir Prime Minister, to place yourself at the head of your army and break this confederation.”

Dong Zhuo aGREed and at once ordered his two generals, Li Jue and Guo Si, to take five hundred troops and surround the residence of Imperial Guardian Yuan Wei, slay every soul regardless of age, and hang the head of Yuan Wei outside the gate as trophy. And Dong Zhuo commanded two hundred thousand troops to advance in two armies. The first fifty thousand were under Li Jue and Guo Si, and they were to hold River Si Pass. They should not necessarily fight. The other one hundred fifty thousand under Dong Zhuo himself went to Tiger Trap Pass. His counselors and commanders——Li Ru, Lu Bu, Fan Chou, Zhang Ji, and others——marched with the main army.

Tiger Trap Pass is fifteen miles from Capital Luoyang. As soon as they arrived, Dong Zhuo bade Lu Bu take thirty thousand soldiers and make a strong stockade on the outside of the Pass. The main body with Dong Zhuo would occupy the Pass.

News of this movement reaching the confederate lords. Yuan Shao summoned a council.

Said Cao Cao, “the occupation of the Pass would cut our armies in two; therefore, we must oppose Dong Zhuo’s army on the way.”

So eight of the commanders——Wang Kuang, Qiao Mao, Bao Xin, Yuan Yi, Kong Rong, Zhang Yang, Tao Qian, and Gongsun Zan——were ordered to go in the direction of the Tiger Trap Pass to oppose their enemy. Cao Cao and his troops moved among them as reserve to render help where needed.

Of the eight, Wang Kuang, the Governor of Henei,

was the first to arrive, and Lu Bu went to give battle with

three thousand armored horsemen. When Wang Kuang had

ordered his army, horse and foot, in battle array,

he took his station under the GREat banner and looked over at his foe.

leqiminnet

“If you hold a mere magistrate in such honor then I simply

“If you hold a mere magistrate in such honor, then I simply withdraw,” said Yuan Shu.

“Is a word enough to defeat a grand enterprise?” said Cao Cao.

then he told Gongsun Zan to lead the three brothers back to their own camp, and the other chiefs then dispersed. That night Cao Cao secretly sent presents of meat and wine to soothe the three after this adventure.

When Hua Xiong’s troops straggled back and told the story of defeat and death, Li Ru was GREatly distressed. He wrote urgent letters to his master who called in his trusted advisers to a council.

  Li Ru summed up the situation, saying, “We have lost our best leader, and the rebel power has thereby become very GREat. Yuan Shao is at the head of this confederacy, and his uncle, Yuan Wei, is holder of the office of Imperial Guardianship. If those in the capital combine with those in the country, we may suffer. Therefore we must remove them. So I request you, Sir Prime Minister, to place yourself at the head of your army and break this confederation.”

Dong Zhuo aGREed and at once ordered his two generals, Li Jue and Guo Si, to take five hundred troops and surround the residence of Imperial Guardian Yuan Wei, slay every soul regardless of age, and hang the head of Yuan Wei outside the gate as trophy. And Dong Zhuo commanded two hundred thousand troops to advance in two armies. The first fifty thousand were under Li Jue and Guo Si, and they were to hold River Si Pass. They should not necessarily fight. The other one hundred fifty thousand under Dong Zhuo himself went to Tiger Trap Pass. His counselors and commanders——Li Ru, Lu Bu, Fan Chou, Zhang Ji, and others——marched with the main army.

Tiger Trap Pass is fifteen miles from Capital Luoyang. As soon as they arrived, Dong Zhuo bade Lu Bu take thirty thousand soldiers and make a strong stockade on the outside of the Pass. The main body with Dong Zhuo would occupy the Pass.

News of this movement reaching the confederate lords. Yuan Shao summoned a council.

Said Cao Cao, “the occupation of the Pass would cut our armies in two; therefore, we must oppose Dong Zhuo’s army on the way.”

So eight of the commanders——Wang Kuang, Qiao Mao, Bao Xin, Yuan Yi, Kong Rong, Zhang Yang, Tao Qian, and Gongsun Zan——were ordered to go in the direction of the Tiger Trap Pass to oppose their enemy. Cao Cao and his troops moved among them as reserve to render help where needed.

Of the eight, Wang Kuang, the Governor of Henei,

was the first to arrive, and Lu Bu went to give battle with

three thousand armored horsemen. When Wang Kuang had

ordered his army, horse and foot, in battle array,

he took his station under the GREat banner and looked over at his foe.

leqiminnet