Erdou” and “Guazi” are two such cat celebrities on Douyin

one of China’s most popular video-sharing platforms. They are owned by the same person who posts their videos on an account called “Liu Erdou who can speak”.

The account became very popular quickly, attracting over 46 million followers and 390 million “thumbups” (or “likes”).

The account manager began to receive advertising opportunities from recogni

zed brands. The latter requested her to endorse certain products in her short videos.

That’s just one form of making money in the cat economy.

Many people are making products, or offering services, that make cats’ lives fancier, and their owners happier.

An electric scalp massager retails for about 120 yuan, and a FURminat

or (cat grooming comb) for over 100 yuan, with a freebie thrown in, in the form of a comb for t

he cat owner! Then, there is an indoor slide for 300 yuan, all kinds of beds, what have you.

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