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Facebook, the world’s largest social media site, will soon take aim against anti-vaxe
rs. The company will start by lowering the ranking of groups and pages that spread misinformation about vacc
inations in its News Feed and Search options, a representative said Wednesday.
”These Groups and Pages will not be included in recommendations or in predictions when you type into Search,” Monika Bickert, Facebook’s vice pres
ident of global policy management, said in a statement. She added that when ads that include misinformation about va
ccinations are found, “we will reject them.” Ad accounts that continue to violate company policies may even be disabled.
Facebook won’t be disabling personal accounts that post misinformation about vaccines, a spokeswoman told CNN on backgrou
nd. General misinformation doesn’t violate the company’s community standards. If something blatantly violates th
e standards, it will be removed, but that will not happen to individual posts containing misinformation.
Bickert said the company is also “exploring ways to share educational informa
tion about vaccines,” possibly by adding educational information to inaccurate posts.