Facebook to target vaccine misinformation with focus on

  Facebook, the world’s largest social media site, will soon take aim against anti-vaxe

rs. The company will start by lowering the ranking of groups and pages that spread misinformation about vacc

inations in its News Feed and Search options, a representative said Wednesday.

  ”These Groups and Pages will not be included in recommendations or in predictions when you type into Search,” Monika Bickert, Facebook’s vice pres

ident of global policy management, said in a statement. She added that when ads that include misinformation about va

ccinations are found, “we will reject them.” Ad accounts that continue to violate company policies may even be disabled.

  Facebook won’t be disabling personal accounts that post misinformation about vaccines, a spokeswoman told CNN on backgrou

nd. General misinformation doesn’t violate the company’s community standards. If something blatantly violates th

e standards, it will be removed, but that will not happen to individual posts containing misinformation.

  Bickert said the company is also “exploring ways to share educational informa

tion about vaccines,” possibly by adding educational information to inaccurate posts.

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